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AVIS LAUNCHES NEXT-GENERATION MOBILE APPLICATION FOR iPHONE AND iPOD TOUCH
United States' First-Ever Rental Car App Now Better than Ever
PARSIPPANY, N.J., April 13, 2010 - Avis Rent A Car today announced the availability of a new, enhanced version of its mobile application for the Apple iPhone« and iPod Touch«. The free interactive tool allows travelers to make real-time reservations for car rentals at neighborhood and airport Avis locations throughout the United States and Canada.
Available for free download at the Apple iPhone online "App Store," the Avis 2.0 application also features improved user interfaces that allow renters to view, modify or cancel reservations, and store profile information, such as the renter's name, contact information and rental preferences. It also includes a "near me" function that locates the nearest Avis facility using the device's GPS system.
"Our first Avis iPhone application attracted many customers and thousands of downloads," said John Peebles, vice president of online marketing for Avis Budget Group, parent company of Avis. "The Avis 2.0 upgrade enhances the user experience by finding neighborhood locations and storing profile information - two popular features requested by iPhone users - allowing users to make reservations even more easily and quickly."
The iPhone and iPod Touch application builds upon Avis's commitment to offer renters time-saving amenities, an example of the Avis "We try harder" approach to service. In 2007, the Company unveiled the industry's first online booking tool for Internet-enabled portable devices through an optimized version of Avis.com designed for telephones, BlackBerrys and portable digital assistants. Avis has also led the industry with innovations such as the introduction of the first portable navigation device and electronic toll collection solutions.
For more information, visit www.avis.com/iphone.